As a real estate agent, you'll no doubt be looking to stay two steps ahead of your competitors, and will be looking to utilize technology however you can, to maximize your chances of selling your properties. When it comes to selling property, property advertising plays an essential role, which is where property portals are so useful. If you imagine a property portal as a search engine made exclusively for advertising property, you have a pretty clear indication of what portal marketing is all about. As an estate agent, you will want to move your properties as quickly as possible, which is why you simply must make use of property portals. Still not sure? Then take a look at the following, as we look at some key benefits associated with using property portals.
Portals save you time
When you're trying to sell a property, or even simply drum up interest in a property, portal marketing and advertising is absolutely ideal. Property portals allow estate agents to get a rough idea from prospective buyers, as to what they're looking for, and boom, they can then scour the portals until they find a few candidates that sound as if they would be ideal. Obviously not everybody has the time to go out looking for properties to buy or rent, so by having all of the resources available online, the estate agent's time, and the prospective buyer's time, is utilized far more effectively.
Narrow down your search
Buying a property isn't like buying a piece of furniture, as there is so much to consider. These properties cost hundreds of thousands more often than not, and they are places where people may wish to spend the rest of their lives. Because of this, buyers have to be certain that they are getting what they want. If for example, the buyers need a 4 bedroom property with an upstairs and downstairs bathroom, estate agents can log into the portal, select their chosen area, and use specialist search tools to narrow down their search so that the results only come back with properties that meet the required criteria. This not only saves time like we looked at previously, it also makes the search a whole lot easier as well.
Portals add credibility
As so many lucrative property firms and companies are now making use of property portal marketing, by simply using the software you are instantly adding credibility to you as a real estate agent, and to the properties in question. Portals are professional, plus they help add credibility to the property, and the estate agents in the process. By seeing the property online, it gives the property a more credible and professional feel, which helps to build trust amongst the seller, the buyer, and the middlemen - the estate agents.
Easier to make a sale
Finally, the last benefit associated with portal marketing is the fact that it acts as a fantastic form of property advertising, which means that making a sale will be a whole lot easier. Nowadays pretty much everybody has access to the web, and what's more, thanks to smart phones, people can get online from pretty much anywhere in the world. This means that it isn't just local individuals browsing the property sections of local papers that will be made aware of local properties, as people from anywhere in the world can access them. Local individuals and people considering moving to certain areas, will browse the portals and can scroll through list after list of properties, making your life as an estate agent that much easier. The more people that can browse the properties, the easier it becomes to make a sale.